Privacy Policy | Applied Art Forms

Applied Art Forms U.S. privacy notice and California notice at collection

Date: 07-01-2025

Group eStore Inc. and its group companies (hereafter “Applied Art Forms”, “We” or “Us”) are committed to the privacy and security of your personal data. This U.S. Privacy Notice explains what personal data We collect, how We use, who We share it with, how We protect it, and your respective privacy rights. For more information on Applied Art Forms’ global privacy practices, please see Applied Art Forms EU Privacy Policy.

Contact information
Group eStore Inc.
666 Broadway, 5th floor
New York, NY 10012, USA
INSERT APPLICABLE EMAIL ADDRESS FOR THE US
www.appliedartforms.com

Overview

The following questions and answers explain how Applied Art Forms processes your personal data:

Does this Privacy statement apply to you?
What personal data does Applied Art Forms process and for which purpose?
Who has access to your personal data?
How long will Applied Art Forms keep your personal data?
What measures does Applied Art Forms take to protect your personal data?
Does Applied Art Forms collect data of children?
What rights can you exercise over your personal data?
What if you have other questions or complaints?
Will there be updates to this Privacy statement?

1. Does this Privacy statement apply to you?

Several U.S. states, including California, have enacted or will soon enact consumer privacy laws that grant their residents certain rights and require additional disclosures (collectively, “State Privacy Laws”). If you are a resident of one of these states, this notice may apply to you if you:

are a customer of Applied Art Forms;
have a subscription to an Applied Art Forms newsletter or participate in a promotional activity of Applied Art Forms;
visit the website of Applied Art Forms (www.appliedartforms.com) or one of the underlying sub-pages of these websites (“Website”); and/or
visit a store which Applied Art Forms may open and operate from time to time.

Additionally, under the California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”) of 2020 and other California laws (collectively, the “CCPA”), information about employees and employee applicants as well as enterprise data (such as business-to-business) may be protected. This notice applies under these circumstances.

2. What personal data does Applied Art Forms process and for which purpose?

In the course of its business activities, Applied Art Forms collects and processes personal data. You provide most of your personal data voluntarily to us. In some cases, the personal data is collected automatically by Applied Art Forms or obtained from a third party source.
We do not and will not sell consumer personal information in the traditional and colloquial sense of the word sale. We do use targeted advertising technology on our website, which under some State Privacy Laws may be considered a “sale” or “share” of your information. As discussed below, you may opt-out of targeted advertising at any time on our Website. For more information see below in the section “What rights can you exercise over your personal data?” Applied Art Forms may collect and process the following when:

a. You are a customer of Applied Art Forms

Applied Art Forms processes customers’ personal data to sell its products. This involves entry into a sales agreement or transaction to process your payment and, where relevant, to ship your product to you or another of your designation. Processing necessarily includes application of security, fraud prevention, and credit checks and registration.

Applied Art Forms processes the following customer personal data:

Contact information, including your name, (invoice and delivery) address, e-mail address and phone number;
Personal information, including your date of birth and preferences, such as your preferred store (if applicable), language, product categories and size;
Order information, including product, size, payment method, shipping method, order history;
Financial information, including your bank account number, credit card number, invoice specifications, order amount, payment status;
Optional information, such as your gender, company information and account details.

As a customer, you also have the option to make use of the following related services: Customer Account: to optimize and simplify your shopping experience, you can create an account on the Website. To create an account, Applied Art Forms needs the following information:

Contact information, including your name, address, e-mail address and phone number;
Account information, including your e-mail address and password.
Optional information, such as your gender, date of birth and company information; and your preferences, such as your preferred store (if applicable), language, product categories, size and communication methods.

Customer Service: For questions or complaints regarding Applied Art Forms products or services, you may contact Applied Art Forms customer service at INSERT URL OR EMAIL ADDRESS . To process your question or complaint, Applied Art Forms will need to verify your identity based on your personal data which may include:

Contact information, including your name, address, e-mail address, age, gender, data of birth, nationality and phone number;
Content, including the subject of the message, remarks, images and screenshots, the content of the telephone conversation;
Optional information, such as order number.

Applied Art Forms uses this personal data for the following purposes:

To better perform our obligations under our agreement with you;
To help you have the best customer experience with Us.
To remember your language and other preferences;
To help you obtain information you need;
To provide a safe and secure means of transacting business with Us;
To evaluate and improve our level of customer satisfaction and to better understand our customers;
To deliver and market products to you, including via email, newsletter, and customized advertising communications and content from us specific to your interests on our own website as well as third-party websites; and
To fulfill legal obligations or exercise legal rights of Applied Art Forms, its affiliates, or other third-parties.

b. You have a subscription to the Applied Art Forms newsletter, participate in an Applied Art Forms promotional activity or are subscribed to an Applied Art Forms loyalty program

Applied Art Forms Newsletter: Applied Art Forms would like to keep you informed of news relating to Applied Art Forms and send you special offers. If necessary we will ask your consent before sending you our newsletters and offers. To send you our newsletter, Applied Art Forms needs the following information:

Contact information, including your name, address, e-mail address, age, gender, data of birth, nationality, phone number, social media details;
Order information, including order history, preference history, products in basket;
Preferences, including preferred means of communicating with Us, store (location), size, language, etc.;
Technical information, including subscriber key, account type.

If you have indicated your preferences in your account, we will tailor our communications, including advertising and marketing, to what we think you will be interested in and provide you with personalized offers. Each email communication will include an opt-out link at the bottom to allow you to unsubscribe from the newsletter. You may also adjust your communication preferences in your account.

Promotional activity: Applied Art Forms may also organize a promotional activity in which you may participate. To conduct the promotional activity, including for instance to run contests, select a winner and communicate the results, Applied Art Forms may require the following information:

Contact information, including your name, address, e-mail address, age, gender, data of birth, nationality and phone number;
Promotional information, including the content you provide in order to participate in the promotional activity;
Technical information, including a promotional code.

Applied Art Forms loyalty program: From time to time, Applied Art Forms may decide to offer a loyalty program to its customers. If applicable, You will be able to subscribe to the Applied Art Forms loyalty program (if applicable) on the Website by providing the following information:

Email address;
Optional information:
Contact information, including your name, address, e-mail address, age, gender, data of birth, nationality and phone number;
Language ;
Communications data (email - open, clicks, etc.; SMS – delivered, clicks, app push/web push preferences);
Interaction with Applied Art Forms social media;
Information related to orders: e.g. date, products, price, returns;
Preferred store (if applicable);
Preferred categories;
Sizes and preferred jeans fit.

Applied Art Forms uses this personal data for the following purposes:

To perform our obligations under our agreement with you;
To identify you when you subscribe;
To administer and manage your Account;
To provide information about and to deliver any benefits under a loyalty program offered from time to time, customized advertising, communications and content from us specific to your interests;
To help you obtain information you are looking for;
To provide a safe and secure service and enhanced customer experience;
To measure effectiveness of any loyalty program, how you use it, and to better understand you as well as other members;
To respond to your questions and requests
To track clicks from our emails or newsletters back to our website; and
To fulfill legal obligations or exercise legal rights of Applied Art Forms, its affiliates, or other third-parties.

c. You visit the Website

By visiting the Website, Applied Art Forms automatically collects information by means of cookies and similar technologies. This information may consist of:

Identifiers, including IP-address, cookie-id or device-id;
Information about your connection to the Website, webpages and/or the ad server, including the date, time and type of the connection;
Internet browser details, including browser type and language settings;
Operating system details, including OS type and language settings;
Device details, including location and (in case of mobile device) longitude, latitude, model and carrier;
Use of and interaction with the website, webpage or advertisement, including your interests and click-trail;
Information on the advertisements presented to you;
Social media details, such as account details.
Your activities over time and across third-party websites, apps, or other online services

To learn more about the use of these technologies, please consult our Cookie Statement. The major browsers have attempted to implement the draft “Do Not Track” (“DNT”) standard of the World Wide Web Consortium (“W3C”) in their latest releases. As this standard has not been finalized, the Applied Art Forms site is not compatible with DNT. Applied Art Forms uses this personal data for the following purposes:

To perform our obligations under our agreement with you;
To help us and third parties obtain information about your visits to the Website;
To analyze your use of the Website to improve our Website;
To deliver advertising, communications and content from us and third parties, on our Website and on third party websites, specific to your interests;
To remember your language and other preferences;
To help you obtain information you are looking for;
To provide a safe and secure service and transactions;
To measure how many people use our sites, and how they use them, to keep our sites running efficiently and to better understand our audiences;
To secure, amend and improve our Website;
To secure the Applied Art Forms system by enhancing the security controls around platform access;
To provide your information to third parties in accordance with this Privacy Statement; and
To fulfill legal obligations or exercise legal rights of Applied Art Forms, its affiliates, or other third-parties.

We will analyze your information to build individual profiles. These profiles will be used to predict future interests and display targeted (online) advertisements. Our goal is to provide relevant and interesting offers to you on our Website and on third party websites as well. The targeted advertising is based on your behavior on the internet across our Website and other third party websites. This includes the viewing of advertisements, any interaction with it and the overlap between desktop and mobile usage.

d. You visit a store owned and operated by Applied Art Forms

From time to time, Applied Art Forms may open and operate retail stores. By visiting a retail store owned and operated by Applied Art Forms, along with the categories of data above in section a, Applied Art Forms may process your personal data for the following purposes:

Protecting rights and security. In order to protect the rights and security of our organization, employees and visitors and in order to investigate crimes or violations of our policies, Applied Art Forms may process the following personal data:

Video and CCTV images.

Improving product and services In order to improve our products and services, for example by counting the number of visitors to Applied Art Forms stores (if applicable) and optimizing the lay-out of products in Applied Art Forms stores (if applicable), Applied Art Forms may process the following personal data:

First and last name;
E-mail address;
Identifiers such as your MAC address or IP address;
Time and location of your visit to an Applied Art Forms store.

Newsletter Subscription. When you visit a store operated by Applied Art Forms (if applicable), you may be provided the opportunity to subscribe to our newsletter. When you subscribe, Applied Art Forms may process the following personal data:

First and last name;
E-mail address;

3. Who has access to your personal data?

Applied Art Forms may:

Share your personal data with its affiliates, operating groups, subsidiaries and divisions, if such is necessary for the purposes as listed above.
Share your personal data with third party vendors and/or service providers for the purposes as listed above. Applied Art Forms will require third parties to conduct activities in a manner consistent with Applied Art Forms policies and guidelines in relation to data protection.
Share your personal data with parties processing personal data on our behalf. In such cases, these parties may only use your personal data for the purposes described above and only in accordance with our instructions. Applied Art Forms will only use parties which provide sufficient guarantees to implement appropriate technical and organizational measures and ensure the protection of your personal data.
Grant employees access to your personal data if necessary for the performance of their tasks. In such a case, access will be granted only if necessary for the purposes described above and only if the employee is bound by confidentiality.
Share your personal data if required to do so by law, court order, or other legal process, for example, with law enforcement agencies or other governmental agencies, to establish or exercise our legal rights or in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

We disclose the following categories of personal information to third parties for the purpose of engaging in targeted advertising and other marketing activities, including to expand the reach and effectiveness of our marketing campaigns. These disclosures may be considered “sales” or “sharing” or use of personal information for “targeted advertising” under certain State Privacy Laws.

Categories of Personal Data “Shared,” “Sold,” or used for Targeted Advertising Categories of Third Parties	Categories of Third Parties
Identifiers	Advertising and marketing networks
Commercial information (including interaction with the Website, your interests, and click-trail)	Advertising and marketing networks
Internet and electronic network activity information (including information from cookies)	Advertising and marketing networks

4. How long will Applied Art Forms keep your personal data?

Applied Art Forms retains your personal data in accordance with our record retention needs. The exact period of time is based on the type of the personal data and the legal obligations or business purposes for retaining it. After the retention period, the personal data will be either destroyed or anonymized.

5. What measures does Applied Art Forms take to protect your personal data?

Applied Art Forms has taken appropriate technical and organizational security measures including, but not limited to, reasonable physical, electronic and managerial procedures designed to protect your personal data, all to ensure that:

your personal data is protected against unauthorized access;
the confidentiality of your personal data is assured;
the integrity and availability of your personal data will be maintained;
personnel is trained in information security requirements; and
actual or suspected data breaches are reported in accordance with applicable law.

Due to the nature of the Internet and related technology, We cannot absolutely guarantee the security of personal data, and We expressly disclaim any such obligation.

6. Does Applied Art Forms collect data of children?

Applied Art Forms does not knowingly collect, use or disclose personal data from anyone under the age of 18. If we determine upon collection that a user is under 18 years of age, we will not use or maintain his/her personal data without a parent/guardian's consent and we will terminate their account. If we become aware that we have unknowingly collected personal data from a child under the age of 18, we will make reasonable efforts to delete such information from our records.

If a parent or guardian becomes aware that their child under the age of 18 has created an account with Applied Art Forms and/or provided Us with personal data, please contact us at help@appliedartforms.com.

7. What rights can you exercise in relation to your personal data?

Based on the law applicable to the use of your personal data, you may be able to exercise a number of rights in relation to your personal data. Note that in many cases, your rights are not absolute and We may not be required to comply with your request.

a. Your Privacy Choices and Rights

Under the State Privacy Laws, you may have the following rights, including the right to (1) request to know more about the categories and specific pieces of personal information we collect, use, and disclose and access your personal information, including receive the information in a portable format, (2) request deletion of your personal information, (3) request correction of inaccurate personal information, (4) opt out of any “sales” or “shares” of your personal information that may be occurring, including targeted advertising, (5) request to limit the use and disclosure of sensitive personal information, and (6) not be discriminated against for exercising these rights (“Data Subject Requests”).

This section describes consumers’ rights under the State Privacy Laws and explains how you can exercise those rights with Applied Art Forms.

Right of access/Right to know
You have the right to request access to personal data that We have collected and processed about you over the past 12 months. Once we confirm your Data Subject Request, we will disclose to you, upon specific request:

The categories of personal information we collected about you.
The categories of sources for the personal information we collected about you.
Our business or commercial purpose for collecting, disclosing, or sharing that personal information.
The categories of third parties with whom we disclose that personal information.
The categories of personal information we disclosed or sold to each category of third party.
The specific pieces of personal information we collected about you.

Please note that if your access request would require the disclosure of personal data of another individual, we would not be able to comply with all of your access request. Similarly, if responding to your access request would cause Applied Art Forms to violate any law, rule, regulation, or law enforcement request, we would also be unable to fulfill your request.

Right to correction
We take reasonable steps to ensure that the personal data we hold about you is accurate and complete. However, under certain State Privacy Laws, if you believe this is not the case, you can ask Us to update or amend it.

Right of deletion
Under certain State Privacy Laws, you have the right to request that We delete personal data that We collected from you and retained, subject to certain exceptions. Once we receive and verify your Data Subject Requests, we will delete your personal information from our records (and direct our service providers to delete your personal information from their records), unless an exception applies.

We are not required to comply with your request if it is necessary for us or our service provider to maintain your personal data in order to complete the transaction with you, detect security incidences, identify and repair errors, use internally so long as reasonably aligned with your expectations, comply with a legal obligation or otherwise use your personal data internally so long as it is compatible with the context in which you provided it.

Right to opt-out of sale/sharing
State Privacy Laws require that we provide transparency about personal information we “sell,” “share,” or use for targeted advertising, which, under applicable State Privacy Laws broadly means scenarios in which Applied Art Forms has shared personal information with third parties in exchange for valuable consideration. Applied Art Forms “sells” or “shares” personal information for the commercial purpose of placing relevant content and advertisements for you on our own websites and apps, as well as other websites, online media channels, and apps.

Right not to be discriminated for exercising these rights
You have the right to be free of discrimination for exercising your privacy rights. This means that We won’t deny you goods or services, charge different amounts or provide a different quality level of goods or services for exercising your rights unless the difference is reasonably related to the value of your data.

b. How to Exercise Your Rights:

If you are a resident of a state that provides the above rights under State Privacy Laws, you may submit a Data Subject Request by sending an e-mail to help@appliedartforms.com.

Each Data Subject Request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. We will make every effort to verify your identity using your email address, but we may request additional information.
Describe your Data Subject Request with sufficient detail that allows us to properly evaluate and respond to it.

We cannot respond to your Data Subject Request or provide you with personal information if we are unable to verify your identity, or unable to verify the authority for the person making the request as your agent. We will use personal information provided in a verifiable consumer Data Subject Request to verify your identity or authority to make the Data Subject Request, and not for any other purpose.

You may only make a verifiable Data Subject Request for access or data portability twice within a 12-month period.

In order to opt out of Applied Art Forms’ sale of personal data to a third party click “Do Not Sell My Personal Information” where you will be directed to where you can make that choice.

Authorized Agent
Only you, or a person you have designated in writing as your authorized agent, or who is registered with the applicable Secretary of State to act on your behalf, or to whom you have provided power of attorney pursuant to applicable laws, (“Authorized Agent”), may make a verifiable consumer request to access, port, correct, or delete your personal information. You may also make a verifiable consumer request on behalf of your minor child.

If you wish to have an Authorized Agent make a request on your behalf, they will need to provide us with sufficient written proof that you have designated them as your Authorized Agent, and we will still require you to provide sufficient information to allow us to reasonably verify that you are the person about whom we collected personal information.

c. California Specific Notices

The California Civil Code Section 1798.83 requires any operator of a website to permit its California-resident customers to request and obtain from the operator a list of what personal information the operator disclosed to third parties for direct marketing purposes, for the preceding calendar year; and the addresses and names of such third parties. Applied Art Forms shares personal information collected with third parties for their direct marketing purposes.

We are only required to respond to a customer request for this list once during any calendar year. If you would like to receive a list of categories of personal information disclosed, you may forward your request by sending an e-mail to help@appliedartforms.com. Please be aware that not all information sharing is covered by the California privacy rights requirements and only information sharing that is covered will be included in our response.

During the last twelve (12) months, we have collected personal information in the following categories from consumers and disclosed personal information with the following categories of recipients. Although the list contains examples of information collected, we do not collect every specific piece of personal information for every consumer:

Category of Personal Information	Examples of Personal Information Collected	Categories of Recipients
Identifiers and Contact Information	Name, address, email address, phone number, account identifiers, online identifiers, Social Security number, or other similar identifiers.	Our affiliates, service providers, third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.
California customer records or similar information in states with applicable privacy laws	Name, signature, Social Security number, address, telephone number, driver’s license or state identification card number, employment, employment history, bank account number, and other financial information. This category may overlap with other categories.	Our affiliates, service providers, third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.
Commercial information	Purchasing or consuming histories or tendencies.	Our affiliates, service providers, third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.
Internet or other similar network activity	Information on a consumer’s interaction with our website, applications, or advertisements.	Our affiliates, service providers, third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.
Professional or employment-related information	Current title and occupation.	Our affiliates, service providers, third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.
Inferences	Inferences drawn from any of the information listed above to create a profile about you, such as a profile that reflects your preferences, characteristics, behavior, and attitudes.	Our affiliates, service providers, third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.
Sensitive Personal Information	Government-issued identifiers (such as Social Security number and driver’s license) and financial account numbers in combination with login credentials.	Our affiliates, service providers, third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.

We collect personal data for the business and commercial purposes and uses described in the above section “What personal data does Applied Art Forms process and for what purpose.

Directly from our clients or their agents,
Indirectly from our clients or their agents, in the course of the services that we provide,
Directly and indirectly from activity on our website, and
Other third-party sources, including government sources, data brokers and social networks.
From third -parties that interact with us in connection with the services we perform.

The retention periods for data elements within each category listed above vary depending on the nature of the data element and the purposes for which it is collected and used. Our retention period for the data elements within each category is set based on the following criteria: (1) the length of time that the data is needed for the purposes for which it was created or collected, (2) the length of time the data is needed for other operational or record retention purposes, (3) the length of time the data is needed in connection with our legal, compliance and regulatory requirements, for legal defense purposes and to comply with legal holds, (4) how the data is stored, (5) whether the data is needed for security purposes and fraud prevention, and (6) whether the data is needed to ensure the continuity of our products and services.

8. What if you have other questions or complaints?

Questions or complaints regarding the processing of your personal data may be directed to Applied Art Forms by e-mail at elp@appliedartforms.com or by regular mail at 666 Broadway, 5th floor, New York, NY 10012, USA.

9. Will there be updates to this Privacy statement?

This Privacy Statement is effective as of 07-01-2025. Applied Art Forms may update this Privacy Statement from time to time and will publish its updated Privacy Statement on its Website. Any such updated Privacy Statement is effective upon posting. We may also notify you via email or other direct electronic communication method of any changes that, in our sole discretion, materially impact treatment of your Personal Information. You are responsible for periodically visiting this Privacy Statement to check for changes. Your continued use of the Program is your acceptance of the Privacy Statement as revised. Identification of when the Privacy Statement has last been updated is located at the top left corner of the page.

10. What about texts?

Applied Art Forms may from time to time offer its customers to sign up for text message alerts from us to receive product and/or event information, promotional offers and more.

You agree that by providing your mobile phone number you expressly consent to receive automated marketing text messages from us to the mobile phone number provided.
These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart reminders.
To the extent you voluntarily opt to have SMS notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message.
Consent is not required to purchase goods or services.

You can opt out from further text marketing communications at any time by texting "STOP" to our text messages.

This Privacy Policy was updated on 07-01-2025.