A fascination with utilitarian design and workwear explored and expressed through fashion – APPLIED ART FORMS is a label born from Creative Director Guy Berryman’s lifelong passions beyond music.

Products with stories to tell, materials proven in the toughest conditions; shapes, styles and cuts evolved and improved – A/A/F spans the then and now with enduring, timeless designs matched to the best materials and craftsmanship.

APPLIED ART FORMS offers clothing as a companion – jackets, jeans, T-shirts, sweaters and accessories designed with timeless appeal and lasting lifespan.